There’s no plans to build next-gen Ford Fiesta in Mexico, company official says

According to Romanian auto news site 0-100.ro, the seventh generation of the Ford Fiesta will be manufactured exclusively at a facility in Koln, Germany, to be launched only in Europe, the Middle East, and Africa. This decision opens a big question to what’s going to happen at the Ford plant in Cuautitlan, Mexico, where the company builds current generations of the Fiesta 4 and 5 doors, and the Fiesta ST for several markets.

Citing the program manager Robert Stiller as source, the website said the automaker couldn’t make a case for the seventh-gen subcompact hatchback in utility vehicle-hungry Unites States.

“The previous model was a global Ford product, and with the new generation, we are targeting only Europe, the Middle East, and Africa. In North America, China, and Latin America, the demand for such vehicles is declining, and we are reacting accordingly,” said Stiller in an interview.

Ford Fiesta sales fell 0.9% in June to 4,026 units and dropped 3.8% during the first half of 2017 to 24,580 vehicles, according to the automaker.

MexicoNow

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