This is how auto sales ended in February over the NAFTA region

8 March, 2017

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Auto sales in Mexico increased 6.5% during February, according to the Mexican Auto Dealers Association (AMDA). Dealerships sold 117,976 units last month, the highest figure for a February ever.

AMDA however, said auto dealers failed to achieve a goal estimated by the Association in 127,519 units. Accumulated sales for first two months of 2017 are 4.7% up at 241,236 units.

Kia reported a strong increase of 104%, followed by Hyundai, 43.5%; Toyota, 16.4%; Fiat Chrysler, 8.6%, General Motors, 6.8% and Nissan, 4.8%. BMW also reported a 16.9% rise.

In contrast, Ford Motor sales dropped 12.5% at 6,309 units, compared to 7,209 vehicles sold on February 2016. Mazda sales fell 8.3%, Volkswagen, 1.9% and Honda, 1.8%.

U.S.

Auto sales in the U. S. market fell 1.1% to 1.33 million vehicles during February, according to Autodata. Among the major domestic automakers, General Motors was the only one to post an increase, up 4.1%. Its sales to individual customers, which are more profitable than sales to rental or government fleets, rose 5%.

Ford Motor recorded a 4% decline, its fourth in the last six months, even though the company's luxury Lincoln brand continued its hot streak with an 8.8% increase.

Fiat Chrysler continued its campaign of reducing its previously heavy reliance on fleet sales. The company said its fleet sales fell 26%, while retail sales declined 3%. Overall sales slipped 10.1%.

Among Japanese automakers, Toyota's slump continued as its U.S. vehicle sales fell 7.2%. Sales of pickups and SUVs were unable to overcome a 17.2% plunge in new car sales amid low gasoline prices, which are nudging consumers into bigger vehicles.

Nissan reported a 3.7% increase, but discounts from the automaker are up 17.1% from a year earlier, according to ALG. At Honda, sales were up 2.3%.

Subaru set another February record with deliveries of 45,500, for a gain of 8.3%, and the brand's 63rd straight month of year over year gains. Sales fell 14% at Kia, but rose 5.9% at Mazda and 39% at Mitsubishi.

Volkswagen sales rose 13%, the fourth straight monthly gain as the brand slowly recovers from emissions violations that have curbed diesel sales.

Audi set a February high mark for U.S. sales, with volume rising 17% to 13,741 behind strong truck demand. It was the luxury brand's 74th straight monthly record.

Among other luxury brands, volume rose 0.3% at BMW, 2.1% at Porsche, 7.2% at Mercedes, 33% at Infinit and 130% at Jaguar. Sales dropped 10% at Land Rover and 12% at Volvo.

Canada

Automakers sold 123,032 new light vehicles in Canada, up 3.2% and a record for a February, according to a media report citing DesRosiers Automotive Consultants and automakers.

Light truck sales were 84,865, up 5.7% from February 2016, while car sales fell 2.1% to 38,167, according to the data.

Fiat Chrysler was the top seller, moving 19,115 new light vehicles, a 1.6% rise that helped it claim 15.5% of the market.

Ford was a close second with 18,965 vehicles sold, representing 15.4% of the market, followed by General Motors with 16,528 vehicle sales or 13.4% of the market.

For the first two months of the year, total light vehicle sales were up 2.7% year on year to 233,977, with light truck sales accounting for 69.9% of the total.

Fiat Chrysler, Ford, General Motors and Toyota accounted for more than half to total sales in the first two months of 2017.

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