Volvo Trucks: Mexico is one of our top 10 most important markets

Volvo Group announced it expects retail sales of 260,000 Class 8 trucks in the NAFTA region for 2018, that’s a 10.6% increase from the 235,000 units the company projects to sell this year, said Magnus Koeck, head of marketing for Volvo Trucks North America, during a press conference at ExpoTransporte.

Volvo used the event which took place in Guadalajara, Jalisco, to introduce into the Mexican market its new VNR and VNL trucks.

“We have been in Mexico for quite some years,” Koeck said. “I have to admit, we haven’t done that fantastic here lately, but we have a lot of good things in place now. Mexico is an important market for us globally. It’s pretty much the same size as Canada in terms of total market, at roughly 25,000 to 27,000 units a year. Mexico is one of our top 10 most important markets globally. We are doing lots of investments and we are here to stay”.


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