Walmart wants to encourage online food sales in Mexico
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Ignacio Caride, new head of e-commerce department of Walmart Mexico, seeks to boost the sale of food sales via Internet to position the company as a leader against companies like Amazon and MercadoLibre. The new head of e-commerce said that online food orders will push the consumer into acquiring non-edible products as well. This online shopping system can be found in theor webpage or through their mobile app, Walmex “Between food and supermarket home deliveries, we put ourselves at a big competitive advantage, as it generates a buying habit”, said Caride.