What SMEs must take into consideration to export?
When a company decides to export, it must identify the product to be commercialized, select the target market, determine if the company has enough infrastructure to supply local demand, as well as the demand from the product’s target country. Additionally, the company must be aware of the competition from other places, must know what is the customs fee for its product, which fees apply and what standards to meet. It must comply with the volume requested by the client, product quality, competitive pricing, guarantee delivery times and aftermarket service follow up. Protecting the industrial and intellectual proprietors’ rights is a necessity, as they could be plagiarized.