Mexico-made Nissan Kicks gets SUV of the Year award by Inter-American Journalists
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Compact SUV Nissan Kicks, the only vehicle made in Mexico with 90% of national contents, was named the “2017 SUV of the Year” by the Inter-American Federation of Automotive Journalists (FIPA, per its acronym in Spanish).
FIPA is a group made up by specialized automotive journalists who represent the entire American continent – including the U.S., various Caribbean countries and Chile.
The award was recently presented during the 2017 North American International Auto Show in Detroit where Jose Luis Valls, chairman of Nissan Latin America, and Maria Eugenia Santiago, director of Corporate Communications, received the prize from FIPA’s representatives.
“It fills us with pride that Nissan Kicks is recognized by FIPA as the best SUV, since it’s an organization made up by knowledgeable journalists from several countries in our region,” said Luis Valls. “Nissan Kicks is an innovative crossover inspired in Latin American clients and their lifestyle. This award reflects the care taken by our team, from its conception as a concept car, until its recent launch.”
Since its launch in August 2016, the Nissan Kicks has earned many honors including “Best Crossover of Latin America” from Americar, “Best Compact SUV” from L’Auto Preferita (Brazil), “Best Imported SUV” from Top Car TV 2016 (Brazil), as well as “Best Vehicle” and “Best SUV of the Year” from Car and Driver magazine in Brazil.
“The numerous awards received by Nissan Kicks within six months of its launch confirm that the brand is close to the new generation of Latin American consumers,” said Santiago. “Its bold design, versatility and integration of different technologies under the Intelligent Mobility concept are capturing the attention of a vastly dynamic audience that aims high.”
According to FIPA, qualities that helped Kicks take victory include innovative technology and safety features, plus environmental efficiency. Kick’s relevance in the markets where it’s sold, and projected sales volume, were also taken into account.
MexicoNow
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