Why and How to Protect your Intellectual Property Internationally

GlobalAutoIndustry.com’s latest Audio Interview "Why and How to Protect your Intellectual Property Internationally" features Fred Rocafort.  Mr. Rocafort leads Harris Bricken’s intellectual property practice and is the coordinator of the firm’s international team. He is dedicated to helping businesses from around the world and across industries protect their brands as they grow. Prior to joining Harris Bricken, Fred worked in China for more than a decade, in both government and private sector roles. In addition to his IP work, Fred advises clients doing business overseas on corporate matters, leveraging his proficiency in Spanish and Chinese.

In the 16-minute Audio Interview, Mr. Rocafort discusses these questions:

• Why is it important to protect your intellectual property internationally?
• For a company that is just beginning to look at protecting its intellectual property internationally, what are the first steps it should take?
• What are some common challenges businesses face when protecting their intellectual property internationally?
• To what extent, if any, can intellectual property that has been registered in the U.S. help with international protection?