Aeroméxico succeeds at Leones de Cannes
Aeromexico was awarded in the 66th edition of the International Festival of Leones de Cannes’ Advertising for its campaign “People who are destinies”, where it embodies its ideal of uniting people.
The Mexican airline took the Golden Lion in the Brand Experience & Activation category, subcategory Cross-platform digital experience, standing out among more than two thousand entries.
In addition, its “DNA Discounts” campaign was a finalist to obtain the Titanium Lion, maximum award of that festival that recognizes the direction of publicity.
This is the first time this award is given to a campaign created internally, that is, without the intervention of an advertising agency; the advertising piece was made through joint efforts between the airline and Google.
“We are deeply proud to be recognized with this important award and to see that customers react in such a positive way. With ‘People who are destinations’ we want to go from being a company that transports people to be a brand that builds personal relationships, and it is a huge satisfaction for the marketing team of Aeromexico to win a Golden Lion with a campaign developed 100% at home in collaboration with Google, “said Andrés Castañeda, senior vice president of marketing and customer experience at Aeromexico.