Here’s how US sales of Mexico-made vehicles ended up in March

Here’s how US sales of Mexico-made vehicles ended up in March

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As U.S. consumers keep buying light trucks over cars, demand of some Mexico-made sedans remains strong, as it was the case for the Nissan Sentra.

Also worth noting is the case of the Kia Forte, which despite registering a drop in sales, was the best-selling model of the Korean brand. Other Mexico-made models that led sales of their respective brands were the Audi Q5 and the all-new Volkswagen Tiguan.

The following report does not necessary reflects that each vehicle sold from certain model was built in Mexico. Automakers constantly mix domestic and overseas supplies from several countries to meet U.S. demand.


Audi of America reported March sales of 20,090 vehicles, up 7.4% compared to total sales of same month in 2017. Audi’s year-to-date sales through March totaled 50,052 units, an increase of 9.7% compared to the same quarter of 2017. The Puebla-made Q5 SUV remained as Audi’s best-selling model in the United States, with sales of 5,473 units, which means one in four vehicles sold by the German automaker in March was a Q5, but it also represented a 25% hike compared to the 4,382 units sold in March 2017. Year-to-date sales of the Q5 totaled 14,030 vehicles, an increase of 24% compared to the same quarter of 2017.


FCA US reported sales of 216,063 vehicles in March 2018, a 14% hike compared to same month of 2017. Year-to-date sales totaled 514,769 units, up 1%. FCA sold 17,302 Jeep Compass last month, an increase of 553% compared to the 2,651 units the company sold in March 2017, when the Toluca-made SUV entered the U.S. market. Year-to-date sales totaled 43,520 vehicles. 

RAM pickup sales were of 41,307 units in March for total year-to-date of 103,964, representing decreases of 11% and 13% respectively. Sales of the Fiat 500 were of just 439 units in March and 1,309 vehicles on a year-to-date basis, representing drops of 74% and 67% respectively. Sales of the Dodge Journey totaled 10,275 units in March and 18,419 during the first quarter of 2018, down 13% and 46% respectively.


Overall Ford Motor Company U.S. sales for March totaled 244,306 vehicles, up 3.4%. Year-to-date sales were of 599,581 units, down 2.9%. The Ford Fiesta saw its sales decline 9.5% to 4,964 units in March, while its year-to-date sales totaled 12,298 vehicles, down 5.7%. Sales of the Ford Fusion decreased 14.2% to 16,103 vehicles, while its year-do-date sales were of 43,176 units, 15% lower compared to the same three-month period of 2017. The Lincoln MKZ saw a 27.3% drop in sales to 1,803 units in March and a decline of 34.4% in a year-to-date basis to 4,359 vehicles.


General Motors reported 296,341 car, crossover and truck deliveries in the United States in March. Sales were up 15.7% year over year. Year-to-date sales totaled 715,794 units, up 3.8%. The all-new Equinox, which entered the U.S. market last Summer, totaled sales of 31,940 units in March and 82,398 vehicles during the first quarter of 2018. The Chevy Trax saw a 26.3% hike in sales to 8,207 units, its year-to-date deliveries are now 11.6% up to 20,482 vehicles. 

Sales of the Silverado pickup increased 23.9% to 52,547 units in March, while year-to-date sales are 5.5% up to 135,545 trucks. The GMC Sierra saw a 7.5% decline to 17,082 units and a 16.7% drop in year-to-date sales to 41,468 pickups. Sales of the GMC Terrain were of 15,579 units last month for a total 32,964 year-to-date deliveries. The SUV entered the U.S. market last August.


Honda Motor Co. reported U.S. March sales of 142,392 Honda and Acura vehicles, an increase of 3.8% versus March 2017. Year-to-date sales are down 0.8% to 362,491 units. Sales of the Honda Fit totaled 4,520 units in March, down 10.7%. Its year-to-date sales are down 5.1% to 11,291 vehicles. The HR-V saw a 1.3% increase in sales to 7,753 units, which is its best-ever March. Its year-to-date sales totaled 20,803 vehicles, which represents an 5.6% jump.


Kia Motors America announced March sales of 50,645 vehicles, a 2.5% increase over the same period last year. Year-to-date sales totaled 126,945 units, which represents a 0.6% decrease. Its sister brand Hyundai reported March sales of 61,540 units, an 11% decline, and year-to-date deliveries of 148,877 vehicles, down 11.8%.

Sales of the Kia Rio totaled 2,147 units, up 72.3% from the 1,246 vehicles delivered in the same month of 2017. Year-to-date sales totaled 5,025 units, up 63.6%. The Kia Forte was the brand’s best-selling vehicle in March with 9,381 units, but the figure represented an 8.8% decline compared to last year. Its year-to-date sales totaled 23,731 vehicles, down 5.3%. Sales of the Hyundai Accent totaled 2,909 units in March, while the year-to-date figure was of 7,418 vehicles. Since last August, the Accent is built in Pesqueria, Nuevo Leon along with the Rio and the Forte.


Mazda North American Operations reported total March U.S. sales of 33,302 vehicles, representing an increase of 35.7% versus March of last year. Year-to-date sales through March are up 21.6% versus last year, with 83,995 vehicles sold. Sales of the Mazda3 in sedan and hatchback versions totaled 7,760 units in March, up 8.7%. Year-to-date deliveries reached 19,655 vehicles, which represents a 4.6% decline. Both versions of the Mazda3 for the U.S. market are supplied by the company’s plant in Salamanca, Guanajuato.


Nissan Group announced total U.S. sales for March 2018 of 162,535 units, a decrease of 4% compared to the previous year. Year-to-date sales totaled 416,003 vehicles, down 0.2%. Sales of the Nissan Versa, including both sedan and hatchback versions, were 11.5% down to 10,921 units in March. Year-to-date sales decreased 18.4% to 25,365 vehicles. On the other hand, the Nissan Sentra saw its sales increase 14.4% to 25,123 units in March, while its year-to-date deliveries are 16.7% higher than last year to 60,002 vehicles.


Toyota reported U.S. March 2018 sales of 222,782 vehicles, an increase of 3.5% from March 2017. Its year-to-date sales are 7.4% up to 572,033 units. Sales of the Yaris iA, which is built by Mazda at its Guanajuato plant, decreased 28.5% to 2,918 vehicles. Year-to-date are 15% down to 7,506 units. Sales of the Toyota Tacoma pickup, built in Tijuana and San Antonio, Texas, hiked 21.1% to 20,250 units in March, and 23.6% in a year-to-date basis to 53,779 vehicles.


Volkswagen reported sales of 32,548 units delivered in March 2018, an increase of 17.8% over March 2017. With 83,952 units delivered year-to-date in 2018, the company is reporting a 10% increase in year-over-year sales. Sales of the Golf family declined 23.5% to 4,870 units, and 33.2% year-to-date to 12,012 vehicles. All variants of the Golf family are built in Puebla, Mexico except for the e-Golf and the R-Line, which are made in Germany. 

Sales of the Jetta totaled 5,527 units in March, while year-to-date deliveries were of 14,650 vehicles, down 43% and 40.4% respectively. March sales of the Beetle totaled 1,759 units, up 17.5%. Year-to-date sales totaled 3,878 vehicles, which represented a decline of 0.8%. The Tiguan Limited saw a 55.9% decline in sales to 1,441 vehicles in March and a 47.8% drop in year-to-date sales to 5,330 units. The all-new 2018 Tiguan, which entered the U.S. market last August, totaled March sales of 8,276 units and is once again the brand’s best-selling model. Year-to-date sales are now 15,132 vehicles.


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