FCA rebrands outgoing version of RAM pickup as “Classic”

FCA rebrands outgoing version of RAM pickup as “Classic”

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With two concurrently selling body styles of the 2019 model-year RAM pickup, Fiat Chrysler Automobiles has rebranded the outgoing version as “Classic”.

RAM will offer both the 2019 RAM 1500 Classic, known internally as the “DS” model, and the all-new 2019 RAM 1500 (“DT”) at its North American dealers through the 2018 calendar year.

The 2019 RAM 1500 Classic is built at the Warren Truck Assembly Plant in Warren, Michigan and the Saltillo Truck Assembly Plant in Saltillo, Coahuila. 

As the all-new RAM pickup starts to flood the North American market sourced from a retooled facility in Sterling Heights, Michigan, both Warren and Saltillo plants will continue building the outgoing Ram 1500 to be sold as a cheaper model. 

“As we launch the all-new 2019 RAM 1500, we didn’t want to walk away from a key part of the light-duty truck market,” said Mike Manley, Head of RAM Brand — FCA. “RAM will continue to produce the 1500 Classic targeted at entry and commercial buyers.”

Combined production capacity of 200,000 units is reportedly planned for 2018 before dropping to 65,000 in 2019. Production would cease by 2020 as those plants are retooled for other vehicles.

The 2019 RAM 1500 Classic is available in three cabs and three bed lengths: Regular Cab with 8-ft. bed or 6-ft., 4-in. bed, Quad Cab with 6-ft., 4-in. bed, Crew Cab short bed (5-ft., 7-in.) or Crew Cab with optional 6-ft., 4-in. bed.

Available in 4x2 or 4x4, other powertrain offerings include award-winning 3.6-liter Pentastar V-6 or optional 5.7-liter HEMI V-8. The optional 3.0-liter V-6 EcoDiesel will be available at a later date.

The RAM 1500 Classic will be available in the fourth quarter of 2018.


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