Pedro Domecq to join Mexico in mezcal distribution
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Casa Pedro Domecq, property of the Spanish Company González Byass and Grupo Emperador, signed a commercial agreement with the mexican Company Casa Armando Guillermo Prieto, for the distribution of mezcal family: Zignum, Señorío y El Recuerdo de Oaxaca.
The objective of this alliance is to establish both companies as leaders of this mescal category, increasing consumer preference for this drink and the Zignum brand.
Casa Pedro Domecq will be in charge of the distribution network with consumer centers, wholesalers and self-service stores, thus strengthening both companies' presence and commercial relations in the spirits market.