Toyota celebrates 5 years in Guanajuato

GUANAJUATO - Toyota commemorates five years of operations in Guanajuato, consolidating its presence with a total investment of more than US$2 billion and the generation of more than 3,000 jobs.During this stage, the company has strengthened its growth with an additional 1.114 billion dollars and 450 new jobs.

Since its arrival in Apaseo el Grande, Toyota has boosted the automotive industry in the region. Its plant, dedicated to the assembly of the Tacoma Hybrid Electric (HEV) pick-up truck, currently produces 138,000 units per year with state-of-the-art technology, supplying both the domestic market and North America.

The impact of the Japanese automaker goes beyond vehicle production. Its presence has energized Guanajuato's industrial ecosystem, attracting suppliers, promoting the development of infrastructure and facilitating the exchange of technology. In addition, it has promoted training programs aligned with global standards, strengthening local talent.

Toyota has also reaffirmed its commitment to the community through initiatives in technical education, sustainability and social projects that benefit thousands of Guanajuato families. Its operating model reinforces the region's competitiveness and consolidates the Laja-Bajío area as a strategic global automotive hub.

Five years after its arrival, Toyota continues to accelerate the development of Guanajuato, betting on innovation, sustainability and the growth of the automotive sector in Mexico.