Hybrid cars already account for more than 10% of Toyota sales in Mexico
Toyota will end 2018 with around 10,000 hybrid vehicles sold in Mexico, according to columnist Barbara Anderson of Milenio, who said that hybrid models already represent 10.3% of domestic sales by the Japanese automaker.
Given that the only hybrid models that Toyota sells in the country are the Prius and Prius C, Mexico represents the third largest market for these vehicles, only behind Japan and the United States, said Anderson, who cites as source of this data Guillermo Diaz, director of operations for Toyota Motor Sales de Mexico.
Given these results, in the next nine months Toyota will launch three new hybrid models in Mexico, one for each segment in which it competes: a medium sedan, a subcompact SUV and a compact sedan.
As part of the strategy, Toyota will offer these five models at prices only between 5% and 10% above gasoline-powered versions, so that hybrid sales represent a quarter of total by 2025.