Mexican Toys Are Gaining Market in the United States

Mexico has increased its share of U.S. toy imports over the past four years, while purchases from China for that market have declined sharply.

Mexico's market share rose by 2.3% throughout 2022, reaching a record high of 8.5% between January and July of this year, with sales totaling US$884 million during that period.

According to an analysis by the U.S. International Trade Commission (USITC), both global toy and game retailers and contract manufacturers in China have increased their investments in other countries in recent years.

These companies attribute the shift in their investment strategy to a general desire to diversify their supply, as well as a specific concern about the additional tariffs imposed on U.S. imports from China.

The USITC notes that the shift in sourcing to third countries was driven by an increase in U.S. imports from Vietnam, Mexico, and other nations.

As a result, while imports from China accounted for 53.7% of total U.S. imports of games and toys from January through July 2026, this figure is expected to rise to nearly 80% of the annual total recorded between 2022 and 2024.

From January through July 2026, U.S. imports of dolls, toys, and games from China fell at a year-over-year rate of 20.9% to $5.5 billion, while imports from Vietnam declined by 1.4% to $2.2 million.

In the same context, Mexico has become the third-largest supplier, with a 13.2% year-over-year increase, reaching US$884 million.